Archive | July, 2008
HUMMER H2 Assembly Plant to Produce Taxi Cabs
AM General’s plant in which they produce the HUMMER H2 for General Motors may soon be pumping out yet another iconic vehicle. VPG Autos is ironing out the last few details with AM General to produce a brand new vehicle called the Standard Taxi. According to AM General spokesperson Craig Mac Nab, the agreement is [...]
Continue reading...HUMMER announces 2009 H3T Pickup Pricing
11. July 2008
HUMMER told its dealers today that it will sell the H3T pickup truck for less than its H3 SUV counterpart. The 2009 HUMMER H3T Pickup will start at $31,495, a full $850 less than the SUV. With General Motors raising prices an average of 3.5% across the board, this is a welcome sign to HUMMER [...]
Continue reading...VW Touareg TDI, Jeep Cherokee CRD named Worst Polluters
10. July 2008
Forbes and MSNBC have ranked the worst vehicle polluters on the planet, and VW and Jeep took the top spots. The rankings excluded some models like Ferrari and Lamborghini, but include the relatively low-volume HUMMER H2, which is shown to pollute less than the Volkswagon Touareg TDI, Jeep Grand Cherokee CRD, and three diesel-powered Mercedes [...]
Continue reading...GM’s strategic review may reach beyond HUMMER
7. July 2008
Earlier today the Wall Street Journal reported that General Motors is getting ready to slash thousands of white-collar jobs, and may be considering shedding a brand or two beyond HUMMER. Citing those close to top GM Executives, WSJ reported that discussion about the total number of brands has intensified in the last few weeks. Those [...]
Continue reading...India’s Mahindra and Mahindra possibly interested in HUMMER
4. July 2008
In a somewhat confusing statement, Indian automaker Mahindra and Mahindra has expressed ‘mild interest’ in talking with General Motors about acquiring the HUMMER division. In the same statement, a spokesperson also added that the idea probably ‘doesn’t make any sense for us.’ Maybe I’m examining English semantics coming from an Indian company too closely, but [...]
Continue reading...HUMMER’s Mixed Marketing Message
2. July 2008
With the fate of HUMMER currently up in the air, it’s only natural to look back at the brand’s relatively short history and analyze what could have been done differently to strengthen the brand. The way HUMMER markets themselves plays a huge role in their overall brand strategy, and to say the marketing message has [...]
Continue reading...HUMMER H3 blamed for Hyundai Sonata’s poor crash rating
1. July 2008
The Insurance Institute for Highway Safety (IIHS) has done another round of ‘scientific testing,’ and they’ve announced their latest breakthrough: When a HUMMER H3 rear ends a Hyundai Sonata, the Sonata’s damage is five times as costly! If the choice between a HUMMER H3 and a Hyundai Sonata wasn’t easy before, this news should make [...]
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14. July 2008
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