Archive | June, 2009

Neuromarketing: Branding Drives HUMMER Deal

5. June 2009

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Neuromarketing: Branding Drives HUMMER Deal

Neuromarketing thinks the reason Tengzhong is seeking to buy HUMMER from GM is to give global brand recognition to the products of the little-known industrial equipment maker. From HUMMER – All About Branding: What better way to leverage this powerful brand image than to extend it to a broader line of industrial vehicles? If Tengzhong […]

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Was HUMMER Sold for $80 Million?

4. June 2009

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Was HUMMER Sold for $80 Million?

One notable element of the news story from Gasgoo about the construction of a HUMMER production line in China was that it also put a value on what Sichuan Tengzhong Heavy Industrial Machinery Company paid for the HUMMER brand: 550 million yuan, or $80.5 million in US dollars. While often acquisition values aren’t a good […]

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Chinese HUMMER Plant Coming?

4. June 2009

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Contrary to early reports that there were no plans to build HUMMER vehicles in China, a new report indicates that a production line will be set up in Chengdu. Sichuan Tengzhong Heavy Industrial Machinery Co, a machinery company based in western China, will spend 550 million yuan (US$80.5 million) to buy Hummer brand, and invest […]

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Tengzhong: No Plans for HUMMER Plant in China

3. June 2009

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American HUMMER enthusiasts concerned about production being moved to China can rest a little easier tonight, knowing that the brand’s proposed new owner, Tengzhong, has no plans for a HUMMER plant in China. According to the conditions of the deal, production of HUMMER models would be contracted to General Motors through at least 2010, but […]

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Chinese Reaction to HUMMER Brand Purchase

3. June 2009

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There’s a fair share of opinion swirling around both stateside and overseas about GM’s intent to sell the HUMMER brand to China’s Sichuan Tengzhong. To get some perspective on what the Chinese think about the deal, check out China Car Times’ comment compilation (btw, nice photo choice!) – here are a select few: “What does […]

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Long Term GM Contracts Likely in Tengzhong HUMMER Deal

2. June 2009

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According to GM, it’s likely that Tengzhong will arrange for long-term contract assembly of HUMMER vehicles by General Motors. Currently, this includes HUMMER H3 and H3T production in Shreveport, LA – which is set to get a boost when it takes over world-wide production – and HUMMER H2 production which is currently contracted by GM […]

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GM Officially Names Tengzhong as HUMMER Suitor

2. June 2009

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GM Officially Names Tengzhong as HUMMER Suitor

GM just announced that Tengzhong, a company based in Sichuan, China, is currently in advanced talks to purchase HUMMER, confirming earlier reports. Complete release below.

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Official Announcement on HUMMER Buyer Expected Soon

2. June 2009

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Fox News is reporting that GM is readying the release of more information regarding the preliminary agreement to sell HUMMER. This morning, GM’s release didn’t mention any buyers but speculation has been swirling around China’s Sichuan Tengxhong Heavy Industrial Machinery Company . We’ll keep you posted as soon as we know more. Have questions about […]

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NY Times Reporting HUMMER Buyer is China’s Sichuan

2. June 2009

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The New York Times is reporting that a government official from China has confirmed that Sichuan Tengxhong Heavy Industrial Machinery Company is the last investor standing in the HUMMER brand sale, and is the company that GM has reached a preliminary agreement with. Sichuan is a private company, but the Chinese government was involved since […]

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HUMMER Announcement FAQ

2. June 2009

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Below you will find a HUMMER Announcement Q & A designed to help customers and dealers sort through the announcement and what it means. Interesting points: HUMMER Headquarters will be based in the United States, and verbiage hints that H1 won’t be brought back – but never say never. Click “more” for the Q & […]

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HUMMER HQ to Remain in United States Regardless of Investor

2. June 2009

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Even though we don’t know the identity or location of the buyer that General Motors intends to sell the HUMMER brand to, we do know that HUMMER global headquarters will be based in the United States. According to a Q & A regarding Tuesday’s official announcement, HUMMER will continue to be a U.S. Based company, […]

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