“In December 1999, AM General and General Motors Corporation finalized an agreement to jointly pursue product, marketing and distribution opportunities for HUMMER. GM acquired the exclusive ownership of the HUMMER brand name worldwide and the current HUMMER was renamed the HUMMER H1. In 2002, AM General began assembling the HUMMER H2, a new “next generation” sport utility vehicle designed by GM, at a new factory in Mishawaka. GM now has responsibility for marketing and distributing all HUMMERs. Although GM acquired the HUMMER brand, they do not own any part of AM General.”

According to my sources, GM does not own Hummer. The deal is an licensing agreement that reverts back to Am General after a number of years if GM chooses not to renew the contract.

I heard a rumor the deal was extended last year to sometime in 201x.

In which case, what company in their right mind would pay hundreds of millions to a billion dollars for a Brand that they wouldn’t own.

AM General isn’t stupid, and the Hummer licensing details are not public knowledge.

Connecting the dots, GM can’t sell something they don’t own in the first place.