Hummer Guy

Hummer has a new television commercial that focuses on its tough, off-road heritage. The spot compares the Hummer H3 with some very ‘purpose built’ equipment – a fireman’s suit, an emergency flare gun, and a mountain climber’s equipment. The heavily outfitted (with all Hummer brand accessories, of course!) H3 is shown climbing rocks before the “Purpose Built” message appears. This commercial falls in line with Hummer repositioning itself in the public’s eye as a very capable off-road vehicle that’s practical at the same time.