According to Reuters, there are still three remaining bidders vying for the HUMMER brand. According to their sources, the current bids range between $100 and $200 million.
Reportedly, none of the bidders are auto-makers, but rather private equity firms and wealthy individuals. One bidder is from the U.S. while the others are from overseas.
Under the agreement, the new owner would take over GM’s liabilities of 125 U.S. HUMMER dealers, and commit resources to further develop the brand through engineering, marketing, and sales.
Related posts:
- Ask Jim Part 3: New HUMMER Brand Ownership
- HUMMER Brand to Define Tagline, Increase Advertising, Build H4 and H5
- HUMMER Brand Sale Narrows to Two Bidders
- GM CEO Confirms Three Bidders for HUMMER Brand
- HUMMER Brand Decision Deadline Draws Near
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April 9th, 2009 at 9:48 am
Here’s to hoping that the US Bidder wins the shootout. And here’s to hoping that they have the talent and resources to maximize the brand! Something GM’s brand marketing sloth just couldn’t do.
April 11th, 2009 at 6:29 pm
I heard 3Hummers is in the BIDDING…..;)
April 13th, 2009 at 3:13 pm
That would be sweet Bob! You helping?!