Hummer Dealers Improve Attitude

Mon, Dec 26, 2005

Hummer News

Red Hummer H3
In a recent survey, the NADA found that the attitude at Hummer dealerships ranked 3rd among 36 different dealership types, just behind Lexus and Toyota. The brand earned an “overall attitude” score among dealers of 87.5, up from 76.4 a year ago. That index measures dealers’ satisfaction with such things as a brand’s product lineup and sales incentives. Scores are based on a point scale of 0 to 100.
Hummer’s popularity among its dealers rose in large part because of the new H3, NADA says in an analysis in the current edition of its AutoExec magazine.

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