Hummer’s H3 opens the door to many people who before would not have been able to join the Hummer family. One of Hummer’s harder tasks is convincing this group that the H3 is approachable, and practical. An article in the NY Times describes how Hummer is marketing the H3 to the largest buying group in the brand’s history.
June 30, 2005
Hummer H3: Marketing to the Masses
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