The Sonoma Red Hummer H3x only appears on the screen for a split second in GM’s newest commercial for its 5 year/100,000 mile powertrain warranty. The focus of the commercial is GM’s new commitment to quality. An assembly line robot dreams of a catastrophic slippery slope ending in jumping off a bridge after being fired from a GM assembly plant — all for dropping a single bolt on the ground. You can’t help but feel for the robot – but we’ll see if the multiple ad campaign really helps boost consumer confidence in GM vehicles.
Related posts:
- HUMMER Super Bowl Ad
- New HUMMER H3T Pickup Commercial makes ‘Ad of the Day’
- First 2009 HUMMER H3T Commercial
- HUMMER H3R Makes GM Style Appearance
- Hummer airs “Purpose Built” TV Commercial
Print This Post
Sun, Feb 4, 2007
Hummer News