Around 9AM Tuesday, the last HUMMERs rolled of the line in Shreveport, Louisiana – the site that has produced all HUMMER H3s and H3Ts cruising around the United States today. The final trucks were part of the special fleet order that brought the plant back online to produce an additional 850 units.
We still haven’t heard anything from the “Save the HUMMER” summit or the folks that were organizing it, so for all intensive purposes, we expect the HUMMER brand to be shutdown for good.
Some of the brand employees say that they would “never say never” about bringing the brand back online, but their first reaction always indicated that it was highly unlikely.
GM will retain all the rights associated with the brand, and how they use them will unfold over the next 5-10 years. We’re guessing that HUMMER brand licensing will continue to be profitable for some time – such as lending the truck’s image and name to toy manufacturers.
We will continue to keep you posted on anything to do with HUMMER – after all, they didn’t take our trucks away – they took our ability to buy new ones. There will still be a need for aftermarket parts for HUMMERs as they become less expensive and even more people start taking them offroad. Owners and the forums and clubs will still be active as long as HUMMERs are on the road – and we’ll be here with them.