Here in the United States, it isn’t uncommon to see women customizing their own vehicles. However in the Middle East, it’s apparently far less common and HUMMER is doing their part to make it easier for women buyers to have a custom vehicle that is ‘like nothing else.’
“HUMMER H3 ‘Paint me with your dream color’ campaign gives the power to our female customers who want their vehicle to be different from others,” says Johnny Amiouni of HUMMER at General Motors Middle East. “We are delighted to provide them with a car that not just meet their needs but also fulfills their desire to be different.”
Hummer H3s are available in 10 different custom colors like ‘Tough Cookie Lilac’ and ‘Side Kick Pink,’ and can even include interior enhancements like color-matched seat backs and console pieces.
GM would undoubtedly ruffle a few feathers in the faithful U.S. HUMMER community with a promotion like this, but HUMMER Middle East is showing a nearly 30% increase in 2008 over 2007 sales.
Digg it
i wanna see the other colours, and their names
tough cookie - i love it
Comment by georgieboysobota — July 21, 2008 @ 11:20 am
I don’t know whether to laugh or cry…
Comment by Hummer Aficionado_VT — July 22, 2008 @ 2:48 pm
It turns my stomach in ways it has never turned before.
Comment by offroader613 — July 22, 2008 @ 9:12 pm
this may be the first time in my life i have doubted hummer
Comment by georgieboysobota — July 24, 2008 @ 3:01 pm