Search Results for: laneve

Ex HUMMER Chief Replacing GM’s LaNeve

GM announced Tuesday that its top U.S. sales executive, Mark LaNeve would be stepping down in the coming weeks. About eight hours later came news that replacing LaNeve would be Susan Docherty, who was HUMMER’s General Manager during the launch of the H3. LaNeve has accepted a position outside the …

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GM Considered Releasing HUMMER Models as GMCs

GMCHUMMERHX

The dust surrounding GM’s decision to shutter the HUMMER brand had just about settled when new rumors of select models living on under a different General Motors brand. Posts over on ClubHummerOffroad.com suggested that GM may be considering releasing the H3 and HX model under the GMC nameplate. A source …

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GM Emerges from Bankruptcy, HUMMER Assets Held by New GM

General Motors emerged from bankruptcy Friday morning, namely by separating itself into two companies. The ‘new GM’ is currently being called Vehicle Acquisition Company, but will later turn into General Motors Company and include four core brands: Cadillac, Buick, Chevy, and GMC. In addition to the core brands, the new …

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General Motors names James Taylor as HUMMER CEO

Late Wednesday, General Motors announced that James Taylor (the now former Cadillac general manager, not the music giant) will join the HUMMER leadership team as CEO. Taylor will move into the newly created position under premium division VP Mark McNabb, and will now be responsible for “the future strategy and …

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GM Speaks out on HUMMER’s Image Problem

“No one criticizes a bulldozer for its gas mileage. That’s because it’s built to do a job,” says Mark LaNeve, GM’s VP of sales, service, and marketing in North America in a recent USA Today article. HUMMER is currently running a marketing campaign to help showcase that sentiment, with the …

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Next HUMMER model to be named Moab?

When it comes to naming cars, “everyone has an opinion,” says Mark LaNeve, GM North America’s VP of sales, service and marketing. It’s his team that is in charge of proposing names for GM’s vehicles – a job that comes with its fair share of second guessing. “When we propose …

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Imus Loses Radio Show, Keeps Hummers

Whichever side you’re on regarding the recent Don Imus debacle, you have to admit – he does a lot of good work with children’s charities. GM recognized that in the past and provided Imus’s ranch for cancer-stricken children Hummer H2s and Chevy Suburbans. Sales and Marketing Chief at General Motors …

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