As part of a total review of all of General Motors long-term relationships, Cadillac has decided to to switch to Boston-based ad agency Modernista — the same agency behind all of Hummer’s creative marketing and advertising. Cadillac had been using the same ad agency since 1936!
Related posts:
- Head of HUMMER, Cadillac, Saab Stepping Down
- Outside Marketing Agency Hires Ex HUMMER Honcho Walsh
- General Motors names James Taylor as HUMMER CEO
- GM’s Bob Lutz Calls Global Warming a Crock
- Cadillac calls on Hummer’s Advertising Team
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Mon, Jun 26, 2006
Hummer News