New television spots for the Hummer H3 were released this week. The two 60 second ads approach the H3 in a more comedic fashion than Hummer’s H2 commercials. One commercial features of family of bears arriving home only to find their house has been lived in and their H3 gone — and the other stars a monster and a robot that fall in love. Both are meant to spread the Hummer brand to audiences never targeted before. Both can be viewed at Hummer’s website. (Quicktime required)
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- Q & A w/ Hummer Marketing GM
- Hummer H3: Marketing to the Masses
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Sat, Aug 27, 2005
Hummer News