Here in the United States, it isn’t uncommon to see women customizing their own vehicles. However in the Middle East, it’s apparently far less common and HUMMER is doing their part to make it easier for women buyers to have a custom vehicle that is ‘like nothing else.’
“HUMMER H3 ‘Paint me with your dream color’ campaign gives the power to our female customers who want their vehicle to be different from others,” says Johnny Amiouni of HUMMER at General Motors Middle East. “We are delighted to provide them with a car that not just meet their needs but also fulfills their desire to be different.”
Hummer H3s are available in 10 different custom colors like ‘Tough Cookie Lilac’ and ‘Side Kick Pink,’ and can even include interior enhancements like color-matched seat backs and console pieces.
GM would undoubtedly ruffle a few feathers in the faithful U.S. HUMMER community with a promotion like this, but HUMMER Middle East is showing a nearly 30% increase in 2008 over 2007 sales.