As the official vehicle of England Rugby, as well as a sponsor of several major equestrian events, Land Rover has an enormous amount of exposure in the UK. And, with over 250 sales and service locations in England alone, Land Rovers aren’t hard to find. So here’s my question – how does a car company that has so much ubiquity avoid the negative press? Hummer is set to open only 5 showrooms in the entire UK to sell the right-handed drive Hummer H3 – a vehicle that gets better gas mileage than the Land Rover Range Rover, Range Rover Sport, and the Land Rover LR3. How does a vehicle that gets comparable (in some cases better!) gas mileage and has far fewer locations get negative press from several news and blog sites (Example 1, Example 2, Example 3, Example 4, Example 5)? This is one Greenpeace rep said:
“I’m absolutely astounded it is choosing to launch Hummer in the UK now. They are monstrous, appalling, gas-guzzling beasts which have no place on our city streets.”
The Hummer is always going to be a brand that is singled out, sometimes unjustly. We’ve accepted that fact, but will still point out certain facts from time to time as we see fit. GM’s Vice Chair Bob Lutz is doing the same thing. Fuel Economy stats provided by FuelEconomy.gov.