General Motors submitted their next update to Congress this evening, and although the plan for viability included information about HUMMER, much of it was already known. Even though GM’s actions around HUMMER have been clear for some time, Wednesday was the first time that keeping the HUMMER brand wasn’t even discussed as an option for The General.
“We will make a final decision to sell or phase out HUMMER by March 31st of this year,” said Rick Wagoner, who called a press conference Wednesday evening to discuss the highlights of the viability plan. The report noted that a final resolution for HUMMER is expected no later than 2010.
During a Q&A session, a reporter from the Detroit Free Press asked how long it would take for operations to cease if a buyer for HUMMER wasn’t found by March 31st . GM President Fritz Henderson responded by saying “we’ve been managing (HUMMER) inventories,” and that a wind-down of the HUMMER brand “would happen rather quickly.”
HUMMER was also mentioned in the dealership reduction area of the report. In total, GM is planning to drop over 2000 dealers by 2014, including the roughly 200 HUMMER dealers in the U.S.. GM also suggested that market share for their core brands (Chevy, Cadillac, and Buick) would increase due to reduced competition from HUMMER, Saab, Saturn, and Pontiac.
The overall report is rather mum when it comes to specifics on HUMMER’s future, though we won’t have to wait long. The definitive announcement on HUMMER is just over a month away.