HUMMER’s Mixed Marketing Message

With the fate of HUMMER currently up in the air, it’s only natural to look back at the brand’s relatively short history and analyze what could have been done differently to strengthen the brand. The way HUMMER markets themselves plays a huge role in their overall brand strategy, and to …

Read More »

Robbie Knievel Pulls off Texas HUMMER Jump

Earlier tonight, Robbie Knievel was forced to reduce the original field of 25 HUMMERs to 21 due to strong winds that have plagued Texas all week. Also, a protective ledge was placed over the last three trucks in the event Knievel came up short – after all, he would be …

Read More »

Dallas HUMMER Happening Trail Grooming

? HUMMER dealerships around the country host off-road events called HUMMER Happenings where their customers are invited to see just how capable H1s, H2s, and H3s can be. HUMMER customers in Dallas and Plano are gearing up for their next event to be held at Rough Creek Lodge in Glen …

Read More »

Rod Hall and Team HUMMER Score Baja 500 Victories

Team HUMMER H3 2008 Rod Hall

Early this morning, Team HUMMER’s #760 H3 crossed the Baja 500 finish line, propelling team owner Rod Hall into the record books as the driver with the most Baja 500 class wins. Prior to yesterday’s race, he and Ivan “Ironman” Stewart had been tied at 17 wins each. Rod Hall …

Read More »

2009 HUMMER H3T Spotted in Las Vegas

The 2009 HUMMER H3T made a rare, out-of-auto-show appearance last week at the Red Rock Resort in Las Vegas. The hotel was hosting General Motors’ “fleet and commercial show,” and one of the bartenders at the resort snapped these pictures. GM had some other new vehicles on display including the …

Read More »
Sahifa Theme License is not validated, Go to the theme options page to validate the license, You need a single license for each domain name.