One good thing about buying a General Motors vehicle is that you know every single piece of the vehicle has undergone extensive tests for durability and performance. Unfortunately, the way GM conducts that process can take several years which significantly slows down the release of new features and new vehicles. HUMMER is looking to break away from the red tape typical of a large corporation, and will focus on becoming a lean and fast automaker.
“The team is super excited to be set free from a lot of the bureaucracy that always got in the way,” said HUMMER’s lead designer Carl Zipfel at last week’s SEMA show in Las Vegas. “We’ll be able to focus on one brand, and ‘off-road’ will still be the core positioning.”
“[HUMMER’s] business model is to run so much leaner and faster than what we ever could do inside GM,” says Zipfel. “It will be a major part of our strategy going forward.”
When asked if HUMMER’s new business model would get new vehicles (HX/H4) or new powertrains (diesels/hybrids) to the market faster, Zipfel said, “that certainly is the goal.”
Zipfel added that being independent from GM will also allow the brand to “do the right things – things we always knew should be done for HUMMER.”
Even though GM’s sale of HUMMER to Chinese heavy-industrial company Tengzhong isn’t yet complete, the definitive agreement has been signed and we’ve confirmed that development of future HUMMER models is currently underway.
Back in September, HUMMER’s CEO Jim Taylor confirmed that “A vehicle similar to the HX Concept will become a reality. For competitive reasons, I can’t divulge any more details at this time. Once the sale is complete, we will be working feverishly to bring a vehicle extremely close to the concept in design, size and capability to market.”