General Motors announced to its HUMMER dealers on April 6th that their search for a company to take over the brand was unsuccessful and a wind-down of HUMMER operations would soon begin. That news isn’t slowing down an attempt to save the HUMMER brand in Chicago on Sunday for the “Save HUMMER Motors in America Summit.”
The group behind the Summit is the newly formed Capital & Labor International Coalition (CLIC), and confirmed stakeholders include U.A.W. presidents from the Shreveport and Northern Indiana areas where all HUMMERs are built.
We’re not sure what effect the summit will have on the shut-down of HUMMER since GM has effectively said it will no longer hear any offers for the brand, but we also know there’s some controversy over at least one bidder (possibly more) not being given a fair chance. Since GM’s majority stakeholder is the federal government, we urged readers to contact their representatives to ensure every deal was looked at carefully before shuttering the brand completely.
The CEO of CLIC, Steve Denari, has some experience working with struggling brands in tough economic times – he worked closely with Harley Davidson during some of their darkest days in the early 1980s.
Given the company’s name and guest list, it’s fair to say that their plan would likely involve combining private equity and union assets to fund HUMMER’s future.
It’s a novel idea – but is it too late? We should have more information after the summit.