Shreveport HUMMER Plant to Close by 2012

GM’s Shreveport plant which currently assembles the HUMMER H3 and H3T is expected to shut down by 2012. The plant also assembles the Chevy Colorado and the GMC Canyon pickup trucks, and according to the UAW and the Associated Press, that plant “is not going to be part of the …

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HUMMER HX, H3T Appear in New Transformers Movie

Thanks to the folks at Chevy, we got a sneak peek at the new Transformers movie that will open at midnight tonight. No screen caps of new models here – the theater had three ushers watching the crowd – one of them with a night vision device (seriously??). Anyway, if …

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HUMMER Considering Music City Move

Once the HUMMER brand is independent from General Motors, it’s possible they may move headquarters from the Motor City to the Music City. In a recent interview with Bloomberg, HUMMER’s CEO Jim Taylor said possible locations for headquarters include Detroit and areas around Nashville, TN, “where other automotive manufacturers have …

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HUMMERGuy.net Goes to Transformers: Revenge of the Fallen

Tonight we’ll get a sneak peek at the newest Transformers movie due out tomorrow – and luckily we don’t have to wait until midnight! The crew at Chevy invited us out, and while we’re excited to see the new 2010 Camaro in person (wonder if they’ll let us drive it???), …

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Russian HUMMER Sales Rise, All Other Automakers Fall

In May, HUMMER was the only automaker in Russia to post a month-over-month sales gain, according to Automotive News. HUMMER sales rose 111.5% while all other automakers posted a double digit decline. During the first five months of the year HUMMER sales were up 85.6%, compared to a 47% average …

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HUMMER Taking Hollywood Approach to Business

Since there’s no such thing as a one-stop-shop in Hollywood for movie-making, producers often put together teams tailored to a film’s specific production needs. According to Automotive News, if a sale of HUMMER is completed, CEO Jim Taylor will approach business in a similar way by keeping his main staff …

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Neuromarketing: Branding Drives HUMMER Deal

Neuromarketing thinks the reason Tengzhong is seeking to buy HUMMER from GM is to give global brand recognition to the products of the little-known industrial equipment maker. From HUMMER – All About Branding: What better way to leverage this powerful brand image than to extend it to a broader line …

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Was HUMMER Sold for $80 Million?

One notable element of the news story from Gasgoo about the construction of a HUMMER production line in China was that it also put a value on what Sichuan Tengzhong Heavy Industrial Machinery Company paid for the HUMMER brand: 550 million yuan, or $80.5 million in US dollars. While often …

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Chinese HUMMER Plant Coming?

Contrary to early reports that there were no plans to build HUMMER vehicles in China, a new report indicates that a production line will be set up in Chengdu. Sichuan Tengzhong Heavy Industrial Machinery Co, a machinery company based in western China, will spend 550 million yuan (US$80.5 million) to …

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